Social media training is my absolute favorite thing to do! In this article we will discuss the different page roles for your Facebook page and how to make someone a Facebook admin.
Many business owners new to the marketing side of Facebook may be a little nervous about giving access to their new Facebook business page to a complete stranger. You may have heard some of the horror stories out there of a disgruntled employee posted terrible thing that looked like it came from the business or worse–Completely deleted the businesses entire online presence.
It doesn’t (and shouldn’t) have to be that way. No, you do not have to give anyone the password to your Facebook account, nor should you! Facebook has a ton of security options and when it comes to your Facebook business page, there are several ‘page roles’ to choose from when adding someone as an administrator to your Facebook page.
First, you need to add a user as an admin to your Facebook page.
#1 Go to your Facebook page and click ‘settings’
#2 Click ‘page roles’ on the left menu bar
#3 Enter the name or email address of the person you want to add as an admin. (HINT: Use the email address that the person uses to log in to Facebook)
#4 From the drop down menu, select the level of admin you want the user to have. (See user roles explained below)
#5 Click ‘save’ and you will be prompted to enter your Facebook password.
A Facebook notification will be sent to the new administrator on your page and they will now have access to your Facebook business page.
Now let’s take a look at the 5 different types of user roles:
#1 The ‘Super Admin’
The Admin or Super Admin has complete access to the page and can perform all functions including messaging, posting, creating ads, analytics, assigning page roles, and deleting the page. This would likely to be the page owner or business owner.
#2 The Editor
The editor allows for all access except for managing other admin roles or deletion of the page. This is a great role for your Social Media Manager or Marketing Director.
#3 The Moderator
The moderator can not post or create content but can reply to posts, comments, and messages as well as create ads and see analytics for the page.
#4 The Analyst
As it sounds, the role of the Insights Analyst only has access to this section and can view the entire analytics section of the page as well as run analytics reports.
The advertiser is strictly for a user to create and edit Facebook advertisements for the page as well as see the analytics.
I hope now you can sleep a little better knowing you won’t have to give out the password to your personal Facebook account! At White Fire Media, we take your social media account security seriously and only have your best interest in mind.
If you have more questions on this topic, please feel free to ask a question in the comment section, visit us on our Facebook page or give us a call at 817-805-5339!